Google Ads that optimize for profit.
For brands with complex customer journeys: clean tracking, bids based on contribution margin, and creatives that perform. No agency black box.
Bestsellers
Long tail
Google sees 500% ROAS twice. Only with margin in the conversion value does Smart Bidding learn that Campaign B loses money.
High ROAS doesn’t mean profit.
Five starting points from current client projects. Each one has a technical cause, and we have a fixed playbook for each.
Low-priced bestsellers should win new customers without dragging down basket value.
Plenty of inquiries, few orders: without CRM data, Google bid on every form fill.
Evictions, tenant-occupied homes and portfolio sales are what count, not every seller inquiry.
Large range across many countries: budget also went to products that barely paid off.
Clicks used to cost around €27. Now what counts is the cost per qualified lead.
Three levers. One goal: profit.
We work in this order: first the data, then margin-based bidding, then fresh creatives for reach.
Tracking & Data Engineering
The data foundation behind every bidding decision.
- Server-side tagging on your own subdomain
- Enhanced Conversions and Consent Mode v2
- Offline import of SQLs and closed deals from your CRM
- Data layer audits and reconciliation of shop, GA4 and ads
Profit Steering
Bids based on contribution margin, not revenue.
- Cost of goods and returns in the conversion value
- Catalog segmented by margin
- Brand and non-brand evaluated separately
- Search, Shopping, Performance Max, Demand Gen and Microsoft Ads
Creative Deployment
New assets live before the old ones fatigue.
- Video and statics for Performance Max, Demand Gen and YouTube
- Feed images and supplemental feeds
- Landing pages and advertorials
- Rollout, testing and reporting per asset
Smart Bidding is only as smart as the data you feed it.
We build the pipeline: from your shop, forms and CRM back into Google Ads. Server-side, via webhooks instead of CSV uploads, with margin and lead quality in the signal.
How profitable is your account really?
The AdScore rates your Google Ads account across five dimensions on a scale of 0 to 100. AI-assisted analysis, reviewed by us, with the three levers that have the biggest profit impact.
Free and non-binding. Your account stays untouched.
Sample values for illustration.
No agency black box. Part of your team.
You always see what happens in your account, and why.
Your account stays yours
Admin access, campaigns and data stay with you. Every change shows up in the change history.
We’re in your Slack
A shared Slack or Teams channel instead of a ticket system. You talk directly to the person who runs your account.
One page a week
What we changed, why, and what it delivered. Brand and non-brand kept separate, so the numbers stay honest.
“Luis is part of our company Slack, so we speak as often as we need to.”
Luis Herget
Run by entrepreneurs, not account managers.
Before we became an agency, we built our own brands and companies. We know margin pressure, cash flow and inventory first-hand.
That’s why we optimize for profit. Our reports talk about contribution margin and closed deals, and we explain decisions the way we’d want them explained as business owners.
What changed for our clients.
“My company had a solid Google Ads guy before, but since Luis took over we’ve 3x’d our spend while keeping our CPA same or less.”
“Working with UpMetrics is direct and personal: short lines, fast answers, real attention.”
“UpMetrics found potential and wasted budget that we had missed ourselves.”
How we get started.
Intro call
30 minutes on goals, margins and your tracking stack. Afterwards, both sides know whether it’s a fit.
AdScore check
Read-only access, analysis, and a scorecard with the three biggest levers.
Kickoff
Tracking foundation first: server-side, Enhanced Conversions, CRM offline import.
Ongoing management
Weekly brief, shared channel, monthly review.
Frequently asked questions
Didn’t find your question? Email us at analyse@upmetrics.de.
What is UpMetrics?
UpMetrics (upmetrics.de) is a profit-focused Google Ads agency. We manage Google Ads and Microsoft Ads for D2C brands, online stores and B2B companies in the DACH region, the EU and the US. We are not affiliated with Upmetrics (upmetrics.co), the business plan software.
What is POAS?
Profit on ad spend: gross profit divided by ad spend. A POAS above 1 means a campaign makes money after ad costs. ROAS uses revenue and ignores both margin and returns.
Do you only work with B2B companies?
No. We work with D2C brands, online stores with large catalogs and B2B companies with long sales cycles. What they share is a complex customer journey.
Do you work with clients outside Germany?
Yes. We work in English and German and schedule calls across European and US time zones.
What data do you need from us?
For the AdScore check, read-only access to Google Ads and GA4. For profit steering, cost of goods or margins per product, or deal values from your CRM for lead generation.
Who owns the account?
You do. We work in your account with your admin access. Campaigns, data and history stay with you.
How do you use AI?
AI agents analyze your accounts daily and flag anomalies in budget, tracking and search terms. A human reviews and decides on every change.
Ready to optimize for profit?
30 minutes, free. You get an initial AdScore assessment and the three levers with the biggest profit impact.